Toggle Menu

Advertising Monetisation Manager

· Genoa, Italy


What will you be doing at Miniclip?

  • Design and develop, together with Product and Game Design for our Miniclip Italy studio, a world-class gameplay experience based on a deep understanding of advertising monetisation, game metrics and KPI’s with the goal of improving overall monetisation.
  • Own the strategic planning for ad monetisation for all your products. In some cases, you may be required to work with BI teams (internal) to design and propose hypothesis-driven analyses and A/B tests that have a meaningful positive impact in the monetisation of your games. You will also support senior management with analyses and reports that guide decision making and company strategy.
  • Understand, plan and deliver the technological requirements needed to optimize advertising monetisation in-game. You’ll achieve this by working with Game Producers, Developers and QA teams to ensure they are effectively tested, implemented and released.
  • Build strong advertising industry intelligence efforts and ensure monetisation best practices are documented and shared with the team and the wider business.

Conduct in-depth analysis on your games and execute optimisations to drive improvements across ad monetisation KPI’s. Hypothesis, test and analyse performance KPI’s on waterfall changes to help drive revenue and ad ARPDAU.

What are we looking for?

  • Degree in Business, Finance, Economics, Marketing or similar.
  • 2+ years of proven experience in digital advertising and/or mobile advertising.
  • Ideally someone with ad operation/programmatic experience.
  • Experience in managing and delivering cross-functional projects.
  • Highly organized with exceptional time management skills with the ability to manage multiple priorities at once.
  • Experience in supporting decisions based on complex data analysis.
  • High attention to detail is a must. Meticulous and detailed as you will be manipulating a tonne of data to help drive your assumptions and hypotheses.
  • Comprehensive understanding of ad technology and the advertising ecosystem.
  • Excellent English communication skills, both written and verbal.
  • Exceptional team player.
  • Deep understanding of free-to-play game systems and economies is desirable.
  • Knowledgeable and passionate about the Mobile Games industry is desirable.

About Miniclip

Miniclip is a global leader in digital games with a mission of ‘unleashing the gamer in everyone’. The Company develops, publishes, and distributes highly engaging games to an audience of over 400 million monthly active users across mobile, social and online platforms. They operate in 10 countries, with a global workforce of over 1000 people across 16 locations. 

Founded in 2001, the Company has successfully grown a huge global audience in over 195 countries and across six continents. Miniclip has a unique understanding of the digital games space and has developed a strong portfolio of over 60 high-quality mobile games, extensive worldwide distribution, and an internationally recognised brand name. To date, Miniclip's digital games, which also include the franchises 8 Ball Pool™, Subway Surfers™, Golf Battle™, Football Strike™, Carrom Pool™, and™ have generated more than 7 billion downloads. Miniclip has more than 70 million daily active players reaching people across the world in the pursuit of ‘unleashing the gamer in everyone’. 

In the past three years, as part of their ambitious growth plans, Miniclip have been delighted to welcome the teams from Playsport (famous for Motorsport Manager), Yakuto (creators of Darts of Fury), Masomo (home of Head Ball 2), Ilyon (designers of Bubble Shooter), Eight Pixels Square (Sniper Strike) operating as Miniclip Derby, Gamebasics (creators of OSM Online Soccer Manager) now operating as Miniclip Netherlands, Green Horse Games (home of Football Rivals), Supersonic Software Ltd., trading as (the team behind the highly successful Puzzle Page and Picture Cross), and most recently Sybo (famous for Subway Surfers). 
For more information, visit