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Advertising Monetisation Manager

· Genoa, Italy


What will you be doing at Miniclip?

  • Design and develop, together with Product and Game Design for our Miniclip Italy studio, a world-class gameplay experience based on a deep understanding of advertising monetisation, game metrics and KPI’s with the goal of improving overall monetisation.
  • Own the strategic planning for ad monetisation for all your products. In some cases, you may be required to work with BI teams (internal) to design and propose hypothesis-driven analyses and A/B tests that have a meaningful positive impact in the monetisation of your games. You will also support senior management with analyses and reports that guide decision making and company strategy.
  • Understand, plan and deliver the technological requirements needed to optimize advertising monetisation in-game. You’ll achieve this by working with Game Producers, Developers and QA teams to ensure they are effectively tested, implemented and released.
  • Build strong advertising industry intelligence efforts and ensure monetisation best practices are documented and shared with the team and the wider business.

Conduct in-depth analysis on your games and execute optimisations to drive improvements across ad monetisation KPI’s. Hypothesis, test and analyse performance KPI’s on waterfall changes to help drive revenue and ad ARPDAU.

What are we looking for?

  • Degree in Business, Finance, Economics, Marketing or similar.
  • 2+ years of proven experience in digital advertising and/or mobile advertising.
  • Ideally someone with ad operation/programmatic experience.
  • Experience in managing and delivering cross-functional projects.
  • Highly organized with exceptional time management skills with the ability to manage multiple priorities at once.
  • Experience in supporting decisions based on complex data analysis.
  • High attention to detail is a must. Meticulous and detailed as you will be manipulating a tonne of data to help drive your assumptions and hypotheses.
  • Comprehensive understanding of ad technology and the advertising ecosystem.
  • Excellent English communication skills, both written and verbal.
  • Exceptional team player.
  • Deep understanding of free-to-play game systems and economies is desirable.
  • Knowledgeable and passionate about the Mobile Games industry is desirable.

About Miniclip

About Miniclip:

Miniclip is a global leader in digital games and one of the world's biggest developers and publishers of mobile games, with a mission of unleashing the gamer in everyone. It distributes highly engaging games to a global audience of over 400 million monthly and 70 million daily active users across mobile, social, and online platforms. Operating in 10 countries, Miniclip develops and launches games in multiple categories across its 17 studios.

Founded in 2001 with an internationally recognised brand name, Miniclip has successfully grown a global audience across 195 countries and six continents. It has a unique understanding of the digital games space, developing and distributing a strong portfolio of over 60 high-quality mobile games globally.

To date, Miniclip’s studios and companies, which have generated more than 8 billion downloads, include the following digital games: 8 Ball Pool™, Subway Surfers™, Golf Battle™, Football Strike™, Carrom Pool™, OSM - Online Soccer Manager™, Football Rivals ™, Pure Sniper ™, Puzzle Page ™, Head Ball 2™, Motorsport Manager™, Darts of Fury™, Ultimate Golf™, Mini Football ™, Triple Match 3D ™ and™.


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